Especially in the higher management levels of a company, a good memory and quick recall are absolutely important factors in effective performance. But with our growing reliance on the Internet and hand-held devices, our brains are not being trained to remember as well as they used to be.
Memory loss and absent-mindedness are extremely detrimental to productivity, and we feel the impact of these memory lapses more and more as we get older. In fact, studies have shown that our ability to remember things reaches its peak in our early twenties, and then declines steadily throughout the rest of our lives. So there are few among us who couldn't use a memory boost, but the older we are, the more of a boost we could use!
Choratech uses research-validated tools to improve people's memory, whether they're young or old. One just-published study of a Choratech solution found that it reversed age-related effects to the point where, after training, people in their sixties resembled people in their twenties on both objective memory tests and self-reports of memory-related problems.1 Better memory means more effectiveness, both on and off the job.
1Brehmer, Y., Westerberg, H, and Bäckman, L. (2012). Working-memory training in younger and older adults: Training gains, transfer, and maintenance. Frontiers in Human Neuroscience, 6:63.
Fine print: Applies to memory and cognition only, not to waistline, complexion, or libido. Sorry.
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